Lancasshire Cricket will sell tickets through a blockchain platform in the United Kingdom, as expressed by the club in a recent press release.
According to the publication, the Lancashire Cricket has become the first organization to activate the secure issuance of tickets with blockchain technology, which will be available for matches held at the Emirates Old Trafford in 2020. This is how the cricket club leads the industry in terms of ticketing technology after activating secure mobile blockchain tickets nationally and internationally at the Emirates Old Trafford in 2020.
According to the source, the Lancashire Cricket will use the TIXnGO blockchain mobile ticket platform, after being tested during the 2019 season.
This action is focused on ensuring that the Club’s ticket sales system was able to maximize the growth of mobile transactions and usability and, at the same time, maintain a solid and customer-centered offer for its traditional follower, in agreement to the source.
Among the benefits that the club can obtain with blockchain mobile tickets are greater fan fidelity by eliminating the possibility of fake tickets.
In that sense, the sale of tickets with blockchain will provide the club with greater control over who accesses the Emirates Old Trafford for national and international matches.
In addition to the blockchain platform for ticket sales, the Cricket Club has also developed other technological initiatives to improve the overall experience of members and followers, such as an official resale platform, use of PACIFA technology and Vitality Blast in Emirates Old Trafford.
According to the publication, the resale platform, launched during the summer of 2019, was developed jointly with the Lancashire ticketing service provider, SecuTix, offering followers a simple and easy-to-use system for the sale of Unwanted tickets up to their nominal value throughout the season.
On the other hand, the Lancashire website also has a virtual 3D stadium, which gives ticket buyers a high-quality panoramic view of Emirates Old Trafford and a view that is expected from each seat to ensure they can choose the best possible seat with the use of PACIFA technology, indicates the source.
Jonathon Nuttall, Head of Ticketing and Digital Systems at Lancashire, said:
“I am delighted that the Club has become the first organization to use the new secure blockchain mobile ticket technology, as well as introducing and developing a series of additional improvements for our Emirates Old Trafford ticket issuing operation.”
The executive also highlighted the work they have done with SecuTix:
“We have been working with SecuTix for almost 18 months and they are a comitted developers to the ticket buyers in a continuous search to deliver an incredible trip to the customer, making the purchase of the ticket a key part of the main event.”