Recently, Barcelona FC announced a sponsorship agreement with the blockchain services company Chiliz, which shows the launch of the cryptoactive “Barça Fan Token” for its fans. This was reported on the official pages of the Spanish football club and the company, as well as on their Twitter accounts.
The virtual currency of Chiliz ($CHZ) is the asset of the Tokenized sports and entertainment platform Socios.com. As explained in the press release, fans around the world will be able to buy the FC Barcelona token with $CHZ, with which they will be entitled to participate in surveys and win prizes related to the club.
The football club reported:
“An alliance that will allow Barcelona fans to interact with the Club in an innovative way through Socios.com, the voting platform of Chiliz, where Barça fans from all over the world can participate in surveys and surveys on different activities of the day Club day using a series of digital assets called ‘Barça Fan Tokens’. “
The statement explains that FC Barcelona fans can buy Barça Fan Tokens or $BAR through an offer of these crypto assets, known as Fan Token Offering (FTOTM) or they can win them through an augmented reality system of the platform, called Token Hunt or Capture the Token, in which you can also “capture” for free the digital asset of the Socios.com platform, the $CHZ.
In the statement, they explained that Barça Fan Tokens or $BAR will be available on the Socios.com platform from the second quarter of this year. 40 million $BAR will be offered, each with an initial sale price of 2 euros.
Tokens for fans
With this agreement with Chiliz, FC Barcelona becomes part of the list of football clubs that have established partnerships with this blockchain company to launch tokens for their fans, becoming the seventh to join and the second football club of Spain in establishing an alliance with Chiliz, after Atlético de Madrid did so in September last year.
The other football teams that have partnered with Chiliz are the following: Juventus from Turin (Italy), Paris Saint-Germain (France), West Ham United (England), AS Roma (Italy), Galatasaray (Turkey) and Club Atlético Independent (Argentina).
It should be noted that Chiliz is owned by a worldwide organization dedicated to the sports and entertainment sector, called Mediarex Group, which is based in Malta and was founded in 2012.