One of the most innovative companies within the blockchain space is undoubtedly the Brave browser which is a major privacy-centric decentralized browser that has developed a system that rewards both customers for viewing ads which they can opt into and also rewards content creators by enabling the tipping of the BATs across multiple platforms such as Twitter, Reddit YouTube and so on. 

While the browser has already seen great success with millions of downloads from users, it has reached yet another milestone as it was reported on September 8, 2019, that the Brave browser has surpassed Google Chrome in Japan in terms of total downloads.

A Brave New World 

This marks the first time that a privacy-centric browser has been able to outperform traditional browser in a major market such as Japan as the Google ranking shows that Brave is in 10th position in terms of downloads with the closest traditional competitor being Mozilla Firefox which is in 14th place. According to the Reddit post that reported this, Brave has been downloaded 2 million times in the last month whereas Firefox has been downloaded only 533,000 times.

The popularity of the Brave browser represents a shift in consumer behavior with regards to browsers. In the last few years, there has been frustration on the part of consumers with browsers consistently tracking their movements and bombarding them with unwanted ads and in some cases, selling the information to third parties. Brave entirely subverted the system by being privacy-centric eccentric, not tracking the location of users, offering rewards for the viewing of ads that must be opted into and also creating an ecosystem where content creators can be rewarded for their work at any given time.

The Brave browser also shows no signs of stopping as they are developing a wallet that supports ethereum-based tokens into the browser itself and this helps to secure yet another portion of the cryptocurrency-using audience and hopefully will help in their quest to capture more of the market share from traditional browsers.

Should these efforts continue, we could be looking at a future with privacy-centric and decentralized browsers are the norm rather than a new concept.

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