It has been recently reported that the UNLSHD platform developed with blockchain technology has been launched for advertising and marketing agencies.
The Spanish diary “Profesionales Hoy” covered the story, where they address that the innovative blockchain platform UNLSHD (Unleashed) was created by industry veterans and will support advertising and marketing agencies.
This blockchain project was created by Tom Eslinger, former Global Creative Director of Saatchi & Saatchi, and Glen Cameron, strategic communications advisor and consultant to multiple industry leaders worldwide.
Clearly we are facing another case of blockchain adoption by large companies, which can only bring good news for the development of such organizations. In the article they point out that the platform “has begun to work and they are proud to launch another world first on the trip : The first IVO in the world; the voucher to buy the cryptocurrency, the KIBBL, which is valid to operate within the platform and application. ”
In the same way, they explain that “UNLSHD, being based on the blockchain, is efficient in saving time, costs, money, energy and sanity, all integrated in a mobile and computer application that allows the client to monitor the evolution of the project. The platform eliminates the need for multiple account managers, duplication costs, endless calls in mass conferences, customer chasing and data loss.”
With this system, advertising and marketing agencies can also check the guarantee deposits, reconcile the daily rates of the participants and verify the entire process, as published.
The source indicates that they have established “work centers worldwide, with staff and collaborators in Sydney and Wellington, Milan, London, Barcelona, New York and Tallinn”.
According to the publication, “UNLSHD has been founded in Estonia, due to the country’s exceptionally innovative digital environment. The Estonian organization encourages others to consider associating with the vibrant community in Tallinn. ”
This would not be the first case of the use of blockchain technology for advertising and marketing, large companies such as PepsiCo, McDonald’s, Nestlé and Virgin Media have already tested it and obtained favorable results.
In May it was reported that the second largest food and beverage company in the world, PepsiCo Inc., participated in a test of blockchain technology for programmatic advertising, in which they reported a 28% increase in process efficiency.
Through its Twitter account, the global media and marketing services agency said that PepsiCo tested smart contracts under “Project Proton,” a prototype that was created using the Zilliqa blockchain platform, under a programmatic alliance of blockchain technology. promoted by Mindshare.
McDonald’s, Nestle and Virgin Media are also familiar with Blockchain
In July it was announced that Nestlé, McDonald’s and Virgin Media would be the first brands to join the blockchain pilot plan developed in collaboration by JICWEBS and FIDUCIA to provide transparency to the digital advertising supply chain, according to a press release posted on the portal of the company.
In its announcement, JICWEBS indicated that the first participants in its pilot project will assess how blockchain or distributed ledger technology (DLT) can help solve problems, such as issues of trust, transparency and inefficiency presented by the industry of the digital advertising