The application of blockchain in the sports world has been consistently growing over the last few years. This includes blockchain and crypto-related firms sponsoring sporting events such as the Houston Rockets games and UFC fights, the use of blockchain to issue merchandise for consumers and even the use of a blockchain-based platform to enable users to vote on things such as theme songs for football games. While it may seem like an unlikely allegiance, blockchain and sports will likely continue to see more of each other in the years to come.
According to a recent report, Lancashire Cricket Club will be selling all the tickets both domestic and international for Old Emirates Trafford through a blockchain-based platform.
According to the January 24, 2020 announcement, the new blockchain platform is called TIXnGO and was developed last year after successful beta testing.
With this, the club is the first football club to make use of a blockchain-based ticketing system and according to them, this will help eliminate not only fraudulent tickets in the market but will allow better efficiency in tracking ticket distribution among their supporters.
“During the 2019 season, over 80% of tickets bought at Emirates Old Trafford have been made online, compared to less than 50% in 2018 so it’s vitally important that we continue to improve the digital ticking technologies to ensure we make things as easy, and as enjoyable, as possible for those supporters booking with us,” said Lancashire’s head of ticketing and digital systems, Jonathon Nuttall.
If a football team of this state is making use of a blockchain-based platform, it could help set the precedent for other football teams in the future as the sports world is becoming more aware of the benefits of blockchain.
“Blockchain technology addresses many of the ticketing issues that both sports organisations and fans alike face. TIXnGO creates a unique, encrypted ticket for smartphones that is completely traceable, removes the risk of counterfeit tickets and simplifies the process of transferring or reselling tickets for the customer,” said David Hornby, UK MD of SecuTix.